On June 17, 2019 EZ Ride’s Bike & Pedestrian Team in partnership with the Elmwood Park School District, the Elmwood Park Police Department, NJTPA’s Street Smart NJ Program, and the NJ Devil’s mascot, known as “NJ,” launched the Street Smart NJ campaign safety messages for drivers and pedestrians at the Gilbert Elementary School.

A short video about how to cross streets safely was presented to more than 250 Grade K-3 students. We taught the children our four safety rules, “Stop, Look, Listen & Wave.” Several of them volunteered to come up and practice the rules on our mini-roadway along with NJ, who modeled the safe way to cross a street.

We also premiered the brand new Street Smart NJ Public Service Announcement starring Ken Daneyko, former NJ Devil’s ice hockey player and three-time Stanley Cup winner. In the video, Daneyko emphasizes the importance of walking safely in busy New Jersey and the danger of being a distracted driver or pedestrian.

The Street Smart NJ messages in the campaign were:

• Wait for the Walk Signal to cross streets
• Heads Up & Phone Down for both drivers and pedestrians
• Cross at the Corners, not mid-block
• Look Before Crossing
• Use the Crosswalks

For more information, please contact:

Lisa Lee

(201) 939-4242 ext. 123

[email protected]