Compliance

When you use EZ Ride Services, we gather personal information. Personal information is information that identifies you as an individual or relates to an identifiable individual. Several different types of personal information can be gathered when you interact with EZ Ride depending on type of our program or service being used. Collection of personal information is necessary to delivering you the EZRide Services or to enhance your customer experience.

If you disclose any personal information relating to other people to us in connection with EZ Ride Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

We collect personal information in a variety of ways, including:

• Registration: When you register for some of EZ Ride services, we may collect personal information, such as name, address, cell phone number, and a credit or debit card number.
• Billing: To enable payment for EZ Ride services, we may collect and use your name, address, telephone number, email address, credit or debit card information.
• Contact With Our Call Centers. We collect personal information from you in non-digital contexts, including, for example, when you request a ride over the phone.

We collect, use or otherwise process personal information as allowed under applicable law, including where based on one or more of the following:

– The consent you provide to us at the point of collection of your personal information;

– The performance of the contract we have with you;

– The compliance of a legal obligation to which we are subject; or

– The legitimate interests of EZ Ride, a third party or yourself. “Legitimate interest” is a technical term under the regulation. It means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. “Legitimate interest” also references our use of your data in ways you would reasonably expect and that have a minimal privacy impact. We have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within EZ Ride; and (3) to prevent fraud.

A)  Provide the EZ Ride Services You Request.We use the information we gather about you to enable your use of EZ Ride Services and fulfill your requests for transportation for you, arranging access to your registered account, providing you with customer service, responding to your inquiries, requests, questions, suggestions, compliments or complaints, completing your transactions, sending you administrative information (such as change of our terms, conditions, or policies We will engage in these activities to manage our contractual relationship with you or comply with a legal obligation.

B)  Analysis and Development of New Products and Services.We perform statistical, demographic and marketing analyses of users of EZ Ride Services. We use this information for analytical purposes, including analysis to improve customer relationships, to support strategic business decisions and our marketing tactics and to measure and track our brand health. We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest in doing so.

C)  Administrative Purposes.We and our service providers use the information we have about you for the following legitimate business purposes:

• For auditing purposes, to verify that our internal processes function as intended and comply with legal, regulatory and contractual requirements;
• For fraud and security monitoring purposes, including, for example, to detect and prevent cyberattacks; and
• To understand and assess satisfaction with EZ Ride Services or our customer care team.

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, or because we have a legitimate interest.

We will not sell, rent, swap or authorize any third party to use your personal information without your permission. Nothing in this Privacy Policy is intended to restrict our use or sharing of aggregated or de-identified information in any way.

We have a legitimate interest in disclosing or transferring your personal information to a third party in the event of any reorganization, merger, joint venture, assignment, transfer or other disposition of all or any portion of our business including in connection with any bankruptcy or similar proceedings.  Such third parties may include, for example, an acquiring entity and its advisors.

We may access, preserve and disclose personal information if we are required to do so by law or we have a good faith belief that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the EZ Ride Services; and (4) cooperate with public and government authorities.

If you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or if you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company, you may contact us by telephone or written communication.

In your request, please state what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your personal information. We will respond to your request consistent within applicable law.

We ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership, political opinions, ethnicity, race, religion, sex life or sexual orientation) to us.

We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide EZ Ride Services to you (for example, for as long as you have an account with us or continue to use Ryde4Life or another Program or Service);
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
• Whether retention is advisable in light of our legal position (for example, in light of applicable statutes of limitations, litigation or regulatory investigations).

We seek to protect personal information with reasonable organizational, technological and physical safeguards commensurate to the sensitivity of the personal information.   Although we take appropriate measures to safeguard your information, we cannot guarantee its absolute security.  If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section above.

We evaluate this privacy policy periodically in light of changing business practices, technology and legal requirements. As a result, it is updated from time to time. Any such changes will be posted on this page. If we make a significant or material change in the way we use or share your personal information, you will be notified at least 30 days prior to the changes taking effect. We encourage you to periodically review this policy for the latest information on our privacy practices.  We will also make prior versions of our privacy policy available for review.