On November 21, 2024, a tragic incident occurred on Cedar Lane near Lincoln Place in Teaneck, when a 70-year-old woman was fatally struck in a hit-and-run. Although the driver was later apprehended, the loss deeply affected the community and highlighted the urgent need for improved pedestrian safety.

Launching the Street Smart NJ Safety Campaign

In response, on April 23, 2025, the Township launched a Street Smart NJ Safety Campaign, with support from the North Jersey Transportation Planning Authority (NJTPA) and EZ Ride. This initiative aimed to raise awareness of pedestrian and motorist laws, and to foster safer behaviors for everyone in the community.

“The safety of every pedestrian in our Teaneck community is not just a priority – it’s a responsibility we all share,” said Teaneck Mayor Mark Schwartz. “We are committed to implementing stronger safety measures, improving walkability, and raising awareness to ensure our streets are accessible and welcoming for all. Together, we are building a culture where every step taken on our streets is a safe one.”

Focus Areas and Community Engagement

The campaign focused on the area around 501 Cedar Lane, near Teaneck Cinema and other downtown businesses. This marks the eighteenth Street Smart campaign led by EZ Ride since 2017.

In addition to traditional education, observation, and enforcement activities, EZ Ride will:

• Host a community engagement meeting in June
• Conduct a speed study on Queen Anne Road between Cedar Lane and DeGraw Avenue
• Implement a demonstration project to calm traffic and enhance bicycle and pedestrian safety

A Call to Action for All Communities

We commend the Township of Teaneck for taking proactive steps to improve pedestrian safety. We encourage other communities to consider launching similar campaigns to help prevent future tragedies.

For more information about the Teaneck campaign or to learn how to bring a Street Smart campaign to your community, please email [email protected] or call (201) 939-4242, option 3.