June, 2026

After Roselle Park residents raised concerns about speeding, illegal turns, and poor visibility at local intersections, borough leaders responded.

This spring, the Borough of Roselle Park partnered with EZ Ride to launch a temporary demonstration project designed to improve safety for pedestrians, bicyclists, and motorists at two locations: Myrtle Avenue & West Lincoln Avenue and Hazel Street & West Roselle Avenue. The project demonstrates how communities can use low-cost, temporary improvements to test solutions before making permanent investments.

The initiative began when Fifth Ward Councilman and Council President Jay Robaina approached EZ Ride with concerns about traffic safety at the two intersections. Near EJF Aldene Elementary School, vehicles frequently parked illegally near corners during student drop-off and pick-up times, blocking sight lines for drivers and children crossing the street. Residents also reported dangerous and illegal turns at nearby intersections, including drivers traveling the wrong way on one-way streets.

Working closely with borough officials, EZ Ride developed a demonstration plan that included painted curb extensions, directional pavement markings, and delineators designed to calm traffic, improve visibility, shorten crossing distances, and discourage illegal maneuvers. After receiving approval from the borough engineer and securing materials through the North Jersey Transportation Planning Authority (NJTPA), the project moved from concept to reality.

On June 2, 2026, EZ Ride’s Bike & Pedestrian Team, with support from the Roselle Park Department of Public Works and Traffic Bureau, installed the temporary safety improvements. The project will remain in place through September, giving residents an opportunity to experience the changes and provide feedback.

Community input will play a key role in determining whether the improvements should become permanent. Pre- and post-project surveys are being conducted to evaluate the effectiveness of the changes and gather residents’ perspectives.

“Real community safety relies on strong partnerships and active residents,” said Councilman Robaina. “Thanks to the generosity and expertise of EZ Ride and the NJTPA, Roselle Park was able to turn resident feedback into immediate action. These curb extensions are proven safety measures that will protect pedestrians and calm traffic where it matters most.”

Roselle Park’s willingness to test innovative solutions demonstrates how communities can address safety concerns quickly, collaboratively, and cost-effectively.

Could a demonstration project help address a safety concern in your community? Temporary projects offer a low-cost way to test solutions, gather public feedback, and build support for permanent improvements. If your municipality is interested in exploring a demonstration project, EZ Ride’s Bike & Pedestrian Team can help you plan, implement, and evaluate a project tailored to your community’s needs. Contact us at [email protected] or call 201-939-4242, option 3.

Resources:

• Tactical Urbanist’s Guide
• List of Common Metrics