The Communications Specialist is a new position and offers the selected candidate a unique opportunity to build a program that focuses on corporate communications and public relations. While the audience for the marketing team is the customer, the audience for the communications specialist is the public.
The Communications Specialist is a part-time position in the organization with the potential to become a full-time position.
You will translate EZ Ride’s goals and objectives into an annual communication plan. You could develop the plan using online and free resources such as those available on spitfirestrategies.org. Further, you will lead the effort to implement the plan you have created, employing the myriad of communication vehicles available, including the annual report, newsletter, the Internet, corporate website and social media, email, direct mail, speeches, presentations, and testimonials.
You will lead our efforts to develop a strong brand name and image through advertisements, media, partnerships, and relationship marketing. You will provide input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.